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  • Board games reinvented: phygital social games

    Phygital social games are the evolution of board role-playing games. Physical interaction and technology are used to optimize the experience.

    Board role-playing games have always been one of the best forms of entertainment and even learning. It is estimated that their history dates back some 5,000 years or more, the first of them being found in an excavation in Turkey and whose remains date back to that time.

    Then we saw them evolve, passing through the boards introduced by the Egyptians, Backgammon, chess, etc. In 1986, the first hidden role game, called Mafia and created by Dimitry Davidoff, was recognized.

    The evolution of board games has been continuous. They have transformed with technology, achieving a greater reach and adapting to the digital society, consolidating trends that mix the physical and virtual world, an experience known as phygital.

    Examples of phygital games

    • Pokemón Go: the well-known augmented reality game. Basically, you have to excel as a Pokémon trainer by searching for and capturing Pokémon in museums, squares, and countless real-world locations.
    • Lego Fusion: kids can construct traditional Lego pieces and play with them on their mobile devices.
    • Zombie Run: basically, you activate the app, put on your headphones, and start running towards one of the last available positions humanity has in the middle of a zombie invasion. If the undead catches you, you lose. You can stop at specific points to gather supplies and rescue survivors.
    • Landlord: Start playing on your mobile with a generous loan of in-game currency, which you can invest in buying goods in the «real world» and lease them based on the number of people who check-in the location via Facebook and Foursquare. It’s a sort of advanced, digital Monopoly.

    Sin duda los mejores juegos de rol del momento responden a esta tendencia. 

    Social gaming powered by a new mobile age

    Gamers are pretty fond of social video games, to the point that this market is estimated to reach $ 43.9 billion globally by 2027. This is also driven by the development of 5G technology and the ever-improving performance of smartphones.
    This trend, hand in hand with the phygital experience, has led to a much more evolved, attractive, and fun concept known as «phygital social games.»

    What is phygital experience?

    Basically, it is an experience that combines the digital world’s best with the physical world’s best to create a unique proposition for players. The concept stems from recognizing that interpersonal interactions continue to be a highly valued element for customers’ physical world. So the approach seeks to bring together the best of two worlds into a single experience.

    Along these lines, «phygital social games» are gaming experiences. Physical, face-to-face relationships are encouraged but supported by technological devices such as mobile. In short, a reinvention of board games! The first social phygital game is Andrana Project, developed by Muquo Games. It is one of the most peculiar and best-hidden role games of the moment.

    Set in the year 2067, where the earth is an increasingly inhospitable place, each player is assigned a character randomly and incognito. Each participant’s objective is to discover who their enemies are and who cannot achieve victory for their team through different actions. Instead of cards, there are mobile screens that players must keep hidden. Personal interaction takes precedence. The team is just a tool to optimize the experience. And to win, they will have to test their emotional intelligence, capacity for deception, mental agility, and ability to work as a team.

    Experience for yourself the evolution of tabletop role-playing games with phygital social games and discover why their dynamics are so fascinating.

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